A service of First & Union

What you'll get

See how your content can connect readers to your core points. Is your site compelling, concise, relevant? We'll show how — and where — to apply visual styles and techniques to point the eye toward scannable elements. We'll tell what features to keep, add or lose, and where to drill down to take advantage of the "less is more" benefits of web-reading styles.

What we'll do:

  • Evaluate your home page and one key page for core content and calls to action
  • Review site structure for core tasks, ease of accomplishing those tasks, and meaningful and effective navigation
  • Critique text and images: Are they powerful and compelling? Clear, concise and relevant to users? Presented effectively for the web?

What you'll receive:

Sample checklist
  • Content Review summary
  • Action items to make your site more effective
  • Completed checklist with details on more than 50 aspects of your site
  • Suggested next steps

"Web content needs to inspire trust and motivate action, all in a matter of seconds."
— Brain Traffic